BU:ZZ is a civic reporting app for Bucharest. Open it, snap a photo, tag the location, submit. Reports land on a shared map where anyone can see what's happening, where, and how often. The premise is direct: give citizens a fast way to flag problems and make inaction visible.
Challenge
Civic tools fail when they feel like bureaucracy. Most reporting systems ask too much — long forms, account creation, follow-up loops that go nowhere. The result is that people stop bothering. BU:ZZ needed to feel the opposite of that. Fast, frictionless, and worth opening again.
Goal
Design an app experience and identity that makes civic reporting feel urgent rather than tedious. The name, the interface, and the visual language all needed to signal one thing: this is live, this is now, and your report matters.
Result
The name BU:ZZ does two things at once — it references Bucharest directly and signals constant activity. The identity is built around 24/7 presence and street-level immediacy. The prototype strips the reporting flow to three steps: photo, location, submit. Reports aggregate on a shared city map, turning individual actions into collective pressure. Repeated issues gain visibility. Problem areas become patterns. The design makes participation feel less like a civic duty and more like something that actually works.
