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Unzip

Branding
Graphic Design
Unzip is a brunch, specialty coffee, and cocktail bar in the Old Center of Bucharest. The brand lives at the intersection of two distinct worlds — day and night, coffee and cocktails, calm and energy. The identity needed to hold both without collapsing into one.

Challenge

Most hospitality brands in Bucharest pick a lane. Unzip doesn't. The challenge was building a visual identity that communicates duality without feeling split — something that reads as one coherent brand, not two concepts forced together.

Goal

Create an identity system that makes the brand's two-mode nature its strongest asset. The logo, typography, and color palette needed to work across a specialty coffee context in the morning and a cocktail bar atmosphere at night — without a rebrand between shifts.

Result

The logo divides the word "Unzip" with a single horizontal line, creating two distinct zones within one mark. This structural choice mirrors how the space itself operates. A clean black-and-white base keeps the brand sharp across all touchpoints, while a secondary palette — Sweet Midori green paired with Peach Punch — adds temperature and contrast. The result is an identity that doesn't split the difference. It owns both sides.

UNZIP Foldable Menu

UNZIP Foldable Menu

coffee cups

other projects

Want to get in touch?
Drop me a line at

andrei.ion86@gmail.com