Unzip is a brunch, specialty coffee, and cocktail bar in the Old Center of Bucharest. The brand lives at the intersection of two distinct worlds — day and night, coffee and cocktails, calm and energy. The identity needed to hold both without collapsing into one.
Challenge
Most hospitality brands in Bucharest pick a lane. Unzip doesn't. The challenge was building a visual identity that communicates duality without feeling split — something that reads as one coherent brand, not two concepts forced together.
Goal
Create an identity system that makes the brand's two-mode nature its strongest asset. The logo, typography, and color palette needed to work across a specialty coffee context in the morning and a cocktail bar atmosphere at night — without a rebrand between shifts.
Result
The logo divides the word "Unzip" with a single horizontal line, creating two distinct zones within one mark. This structural choice mirrors how the space itself operates. A clean black-and-white base keeps the brand sharp across all touchpoints, while a secondary palette — Sweet Midori green paired with Peach Punch — adds temperature and contrast. The result is an identity that doesn't split the difference. It owns both sides.
